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Elder Life Planning for Organizations
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Robert Page, Senior Project Manager
Bob Page serves as Senior Project Manager at Informed Eldercare Decisions and plays a key role in the development of our new Elder Life Planning for Bank Depositors program.
Bob is an accomplished and dynamic sales and marketing executive with a consistent track record of success in developing business services that help small and mid-sized companies grow.
Known for developing effective sales strategies, product launches and collaborative alliances that are critical to the success of small business today, he also contributes articles and education programs for the National Eldercare Professional Community. (NEPC)
His solid foundation of small business expertise will play a role in the training of for-profit and non-profit eldercare businesses seeking to expand their services to the corporate sector.
In his new role at IED, Bob is committed to help smaller and mid-size banks and credit unions to compete at a time when banking giants like Wells Fargo are expanding their eldercare services around the country. “Maturing consumers own 80% of all money in savings and loan associations, but they do not hold the same feelings of loyalty to their bank, or to any brand for that matter, than previous generations once did. And this trend is getting stronger.”
“Maturing consumers are, quite simply, the most significant market for financial products and services. This group deserves and is expecting some special attention. But we have to understand what is important to them first.”